This research was purposed to establish the effect of attitude toward using, perceived\r\nusefulness, perceived ease of use and perceived compatibility on intention to use\r\nE-Marketing of small and medium sized business owners in the three southern border\r\nprovinces of Thailand (Yala, Pattani and Narathiwas provinces) A questionnaire-based field\r\nsurvey was conducted to collect data from 430 participants. The data were analyzed and nine\r\nhypotheses were tested using structural equation modeling (Partial least square method in the\r\nSmartPLS application program). Results show that attitude toward using E-Marketing is the\r\nmost influence factor that affecting on intention to use E-Marketing.
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